Program Description
The Graduate Certificate in Marketing听program听offered by the School of Continuing Studies听introduces the core competencies of marketing to those interested in entering the field or those who wish to update their existing knowledge to work in various marketing contexts. Areas of focus include evolving marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and marketing of services. The program covers both theoretical knowledge and practical skills to equip you with the industry鈥檚 latest digital tools and emerging best practices so you will be ready to build a successful career as a marketing professional in an agency, corporate, or non-profit environment.
Keywords: continuing education, grad certificate, marketing, marketing research, digital marketing, marketing analytics,听reporting, sales management
Unique Program Features
- The program covers the evolving knowledge and skills needed to be a vital asset in the marketing field, including marketing research and reporting, digital marketing management, sales management, and the marketing of services.听听
- All courses focus on honing practical skills (alongside a solid theoretical background) through hands-on workshops, exercises and assessments, and cases.听听
- Networking opportunities are embedded in all courses with industry leaders invited to deliver guest lectures and lively in-class discussions.听听
- Our course lecturers are all industry practitioners and experts in the marketing field.听听
- Our guest lecturers come from various industries, settings (agency, corporate, non-profit, entertainment, tech, etc.), and work backgrounds.听
University-Level Admission Requirements
- An eligible Bachelor's degree with a minimum 3.0 GPA out of a possible 4.0 GPA
- English-language proficiency
Each program has specific admission requirements including required application documents. Please visit the program website for more details.
Visit our Educational credentials and grade equivalencies and English language proficiency webpages for additional information.
Available Intakes
Fall
Winter
Application Deadlines
| Intake | Applications Open | Application Deadline - International | Application Deadline - Domestic (Canadian, Permanent Resident of Canada) |
|---|---|---|---|
| FALL | September 15 | March听1 | May 1 |
| WINTER | February 15 | July 1 | September 1 |
| SUMMER | NA | NA | NA |
Note: Application deadlines are subject to change without notice. Please check the application portal for the most up-to-date information.