Overview of Marketing
Marketing is key to the success of听all businesses. If you听are creative and enjoy听solving problems, working with data, and connecting with people, a marketing degree is听perfect听for you.听听听听
Marketing is a practical and fun听field听that balances analytical skills with creativity.听With core courses in marketing strategy, marketing research and consumer听behaviour听and a range of electives to delve deeper into your areas of interest,听you鈥檒l be able to听apply your knowledge and听creativity听to generate practical, relevant and听effective marketing听plans.听
Available as both a major and a concentration,听marketing听provides a balance between courses focusing on fundamental theoretical material听and听others听with a strong practical orientation.
Careers & Mentors
Mentor: Prof. Ashesh Mukherjee
A Marketing degree can prepare you for a career in brand management, advertising, digital marketing, sales management, business-to-business marketing, or e-commerce and retailing. Leverage your creative skills in content or digital marketing or refine your love of data as a digital marketing or SEO analyst.
You could become a professional:
- Advertising manager
- Brand manager
- Creative director
- Content marketing specialist
- Digital marketing manager
- Marketing data analyst
Programs
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Student Association
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BCom Student Affairs Office
Providing students with ongoing advice and guidance on all aspects of the BCom academic program.
Academic advisors help students make informed decisions.
